BPI P1 EN

BRAND PERSONALITY INDICATOR®
PART 1 OF 2
BRAND PERSONALITY INDICATOR® is an analysis and management tool that examines the difference between an organization's self-image and desired image.

BRAND PERSONALITY INDICATOR® is based on a revision of proven psychological methods.

BRAND PERSONALITY INDICATOR® provides the organization with a fact-based foundation for some of the most important prerequisites for effective communication.

This is the first of two questionnaires.

Instructions:
- Choose the answer that feels natural to you.
- If you hesitate, follow your first impression.
- If you choose the top or bottom option, you take a stand entirely for one of the two positions.
- The options in the middle allow you to approach one of the alternatives without fully taking a stand for it.
- Some questions are repeated with minor changes.
- Many questions are difficult to take a stand on.
- Sometimes you will feel that both answer alternatives are correct. You must still choose the one that feels best to you.
We are not in pursuit of "the truth," and there are no "right" or "wrong" answers. Our aim is solely to understand your personal experience and which answer alternative resonates with you the most.

Thank you for taking your time and good luck!

(* denotes required field)
Page Break 1
1. Do you think the organisation's leaders are perceived to follow rational policies or are perceived to act emphatethically and with compassion?*
- Listening carefully
- Policies
2. Is your organization best known for placing a greater emphasis on achieving tasks efficiently and effectively, or on building and nurturing strong relationships with clients and stakeholders?*
- Tasks
- Relations
3. Is your organization best known for providing reliable and consistent services, or for generating new and innovative ideas?*
- New ideas
- Reliable services
4. Do you think you are perceived as an organization that looks for necessary resources in projects or already has the resources required from the start?*
- Already have
- Looks for
5. Do you think your strength is perceived to be in having control over the work from the beginning or in having the ability to solve problems as they arise?*
- Problem-solving
- Control
6. Do you think your actions are perceived as logical or emotional?*
- Logical
- Emotional
7. Do you think the outside world would associate you with the phrase 'They have their feet on the ground' or 'They keep up with the latest'?*
- The latest
- Feet on the ground
8. Do you think you are perceived as an organization that acts based on external demands or based on future opportunities?*
- External demands
- Future opportunities
Page Break 2
9. Do you think you are perceived as practical and reliable or creative and innovative?*
- Practical/reliable
- Creative/innovative
10. Do you think you are perceived as an organization that believes it is most important to adapt to customers' needs or believes it is most important to develop what you are already good at to be the best?*
- Adapt
- Be the best
11. Do you think your organization is perceived to make quick decisions or wait to never miss any opportunities?*
- Quick decisions
- Never miss
12. Do you think you are perceived as an organization that is easily influenced from outside (e.g., customers, public opinion, industry, partners) or prefer to stick to ideas that come from within the organization?*
- External influence
- Preferably own ideas
13. Do you think the organization is perceived as principled or prone to change?*
- Prone to change
- Principled
14. Do you think you are perceived as an organization that plans ahead or takes things as they come?*
- Plans ahead
- Takes things as they come
15. Do you think the organisation's actions are perceived as logical and rational or empathetic and compassionate?*
- Empathetic/compassionate
- Logical/rational
16. Do you think you are perceived as an organization that solves problems using the driving force of challenges or using the resources you already have?*
- Resources
- Challenges
Page Break 3
17. Do you think you are perceived as an organization that offers well-proven solutions or offers ideas developed through creativity and improvisation?*
- Well proven solutions
- Creativity/improvisation
18. Do you think you are perceived as an organization that adapts by focusing on external development and customer demands or as an organization that follows its fundamental business idea and established goals?*
- Adaptation
- Established goals
19. Do you think your actions are perceived as methodical or visionary?*
- Visionary
- Methodical
20. Do you think your actions are perceived as based on detailed information about different situations or on general trends and an overall picture of development?*
- Detailed information
- Overall picture
21. Do you think you are perceived as a company that prioritizes finding out what customers want and need or prioritizes doing what you know you are best at?*
- What the customers need
- What we are best at
22. Do you think the organization's leaders are perceived as down-to-earth and solid or intuitive and visionary?*
- Down-to-earth
- Visionary
23. Do you think the organization's representatives are perceived as individuals who prioritize their official roles or individuals who prefer to use their individual talents?*
- Individual talents
- Official roles
24. Do you think you are perceived as good at producing and delivering or good at planning and creating?*
- Producing and delivering
- Planning and creating
Page Break 4
25. Do you think you are perceived as an organization that prioritizes general principles and rules or specific circumstances and situations?*
- Circumstances
- Principles
26. Do you believe that your organization is perceived as making decisions based on information from competitors, customers, and partners, or based on the personal beliefs and knowledge of the leadership within the organization?*
- Knowledge from within
- Information from outside
27. Do you think your organization is perceived as one that prefers to stick with proven methods or one that prefers to take on new challenges?*
- Proven methods
- New challenges
28. Do you believe that the organization's representatives are perceived as individuals who prioritize reaching a decision or individuals who prioritize seizing all opportunities?*
- Opportunities
- Decisions
29. Do you think your organization is perceived as systematic and efficient or as engaged in building relationships?*
- Systematic/efficient
- Relationships
30. Do you believe that your organization is perceived as structured, stable, and behaviorally formalized, or as flexible, open to change, and free-thinking?*
- Flexible
- Structured
31. Do you think your organization is perceived as acting informally or formally?*
- Formally
- Informally
32. Do you think your communication (informational materials, advertisements, website, social media, etc.) is perceived as informative or as relationship-building?*
- Informative
- Relationship building

BRAND PERSONALITY INDICATOR®
PART 1 OF 2

Your Company Name

A brief intro is always great. It's Helps people to identify your company.

BRAND PERSONALITY INDICATOR®PART 1 OF 2

Your Company Name

A brief intro is always great. It's Helps people to identify your company.

BRAND PERSONALITY INDICATOR®
PART 1 OF 2