Creative Industry Artificial Intelligence Study

Creative Industry

Artificial Intelligence Study
Thank you for contributing to our survey, helping illuminate the role of AI in our sector
Here are the 10 main questions of the survey - all others are optional and can be left blank prior to submission
Which of the following best describes your seniority level within your Creative organisation?*
- Entry-level
- Mid-level/Professional
- Manager/Supervisor
- Senior Management/Director
- Executive/C-Suite
How do you personally feel about the impact of AI on your job security?*
- Very threatened - I believe AI might replace my role entirely
- Somewhat threatened - AI might change or diminish some aspects of my role
- Neutral - I'm unsure about AI's impact on my job
- Somewhat secure - I believe AI will enhance, not replace, my role
- Very secure - I'm confident that my role is indispensable regardless of AI advancements.
These are five core areas where AI can impact the Creative Sector. Which of these aligns most closely with the activities or goals of your workplace?*
- Content Creation (Generative AI)
- Information Analysis (consumer behaviour analysis, recommendation engines, etc.)
- Content enhancement and post-production workflows (visual fx, picture quality, colourisation)
- Information extraction and enhancement (recognising objects/actions/emotions in image/video content, highlight object boundaries for easier analysis)
- Data Compression (compressing visual files to smaller sizes)
- None of the above/Not applicable
In which of the five core areas do you believe AI will have the most transformative impact on the creative sector in the coming years?*
- Content Creation (Generative AI)
- Information Analysis
- Content enhancement and post-production workflows
- Information extraction and enhancement
- Data Compression
In your role, how frequently do you utilise AI to enhance your productivity?*
- Daily
- Weekly
- Occasionally
- Never
Should AI-generated content be eligible for copyright protection?*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
- Not Sure
Should creatives be compensated when their works are used to train generative AI solutions?*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
How would you prefer to be compensated if your creative materials were used to train an AI model?*
- Upfront payment for using my creative materials to train AI
- No upfront payment but a share in profits from the resulting AI model's outputs.
- A combination of upfront payment and profit sharing.
- I would allow my materials to be used for free with no expectation of profit sharing.
- I would not want my materials used, regardless of the compensation model.
Do you believe there should be clear transparency regarding the materials used to train AI models?*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
Do you agree with the statement: "Democratisation of Creativity through AI is a good thing" (in simple terms - making creativity available to everyone using AI even if they are not inherently that creative)?*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
All questions from this point are optional.

Please note: You do not have to provide your email to submit, if you choose not to it will just mean we won't be able to send you the results.
Geographically, where are you based?
In which generational demographic do you fit based on your year of birth?
- Gen Z (1997-2012)
- Millennials (1981-1996)
- Gen X (1965-1980)
- Baby Boomers (1946-1964)
- Silent Generation (1928-1945)
How would you categorise the size of your organisation based on the number of employees?
- Small (1-50 employees)
- Medium (51-200 employees)
- Large (201-1,000 employees)
- Very Large (1,001-10,000 employees)
- Enterprise (10,001+ employees)

Creative Industry

Artificial Intelligence Study

Here are the 10 main questions of the survey - all others are optional and can be left blank prior to submission

All questions from this point are optional.

Please note: You do not have to provide your email to submit, if you choose not to it will just mean we won't be able to send you the results.

Your Company Name

A brief intro is always great. It's Helps people to identify your company.

Creative Industry Artificial Intelligence Study

Here are the 10 main questions of the survey - all others are optional and can be left blank prior to submission

All questions from this point are optional. Please note: You do not have to provide your email to submit, if you choose not to it will just mean we won't be able to send you the results.

Your Company Name

A brief intro is always great. It's Helps people to identify your company.

Creative Industry

Artificial Intelligence Study

All questions from this point are optional.

Please note: You do not have to provide your email to submit, if you choose not to it will just mean we won't be able to send you the results.